Brand event · Volvo Cars Australia
Volvo Car Launch.
Volvo Cars Australia brought its entire vehicle range to the escarpment, in a four-day program with EWM Events.
- Client
- Volvo Cars Australia
- Produced by
- EWM Events
- Format
- Media launch
- Duration
- Four days
- When
- October 2025
The brief
Launch the full vehicle range to media and influencers in one place that could carry the display, the drive, the photography and the hospitality, with no public anywhere near it.
Volvo Cars Australia brought its entire vehicle range to Caoura Cliffs for an exclusive media event, staged with EWM Events as part of a four-day automotive program. The cars lined up outside the Pavilion, the VOLVO wordmark ran the length of the floor-to-ceiling glass, and the escarpment stood behind all of it.
The property worked as a single branded environment. The range was driven, displayed and photographed across the farm, and media, influencers and families all moved through the same landscape. Evenings came back to the Pavilion for seated dining inside the glass, with the vehicles and the gorge still in frame.
That is the case for Caoura Cliffs in one event. A 1,100-acre private property on the Southern Highlands escarpment, two hours from Sydney, with exclusive use as standard: the drive, the vehicle presentation, the hospitality and the content can all happen without leaving the property. The road doesn't have to end when your guests arrive.
How the property was used
The Pavilion
Cars presented inside the glass, the VOLVO wordmark run the length of the windows, and seated dinners each evening.
The lawns & terrace
The range lined up outside the Pavilion, with the escarpment behind it.
The farm roads
The vehicles driven and photographed across the property's private roads.
The Homestead
Booked for the week of the program, alongside the Pavilion and grounds.
What it took
What the property carried.
- Exclusive use of the Pavilion and grounds for the full program
- Access ahead of the first guests for vehicle placement and detailing
- Floor protection for the cars presented inside the Pavilion
- Furniture for up to 120 and an onsite coordinator throughout
- Catering and an espresso bar across the program, and seated dinners each evening
A venue that becomes yours.
Brand Activations
Bring us the brief.
Tell us what you're making and who it's for. We'll come back to you about the property and a site visit.