Brand Activations · Automotive
Car launches, media programs, campaign shoots and owner events on a private 1,100-acre property above the Shoalhaven escarpment, two hours from Sydney.
Automotive
The briefing, the reveal, the drive, the table and the overnight all sit inside one fence line: private farm roads through open country and along the escarpment, a glass Pavilion above the gorge, and a Homestead that sleeps 12.
Exclusive use is standard. For the length of the booking there is no public on the property and no shared sightline, so a car still under embargo can be staged, driven and photographed in private.
On camera the land reads as unmistakably Australian: golden grass, old gums, weathered sandstone and the Shoalhaven gorge falling away below.
What brands use it for
The briefing and reveal inside the Pavilion glass, the range staged on the lawns and terrace, drive time on the private roads, and lunch or dinner at one long table.
Farm roads, open paddock, escarpment lookouts, the carport and the Pavilion, all reachable within a single shooting day.
A marque's customers, their cars on the lawn and a long table inside the glass, with the Homestead for the people hosting.
EV chargers sit beside the Pavilion, and the Volkswagen Tayron eHybrid shoot used them. Charging for a larger fleet is planned against the program.
Every program is quoted against its brief. Routes, vehicle numbers and timings are confirmed with your producer on a site visit.
The Pavilion
For the Volvo launch the cars came inside. The Pavilion's floor-to-ceiling glass holds 270° of escarpment, so a vehicle presented inside it is photographed against the country it's being launched into.
The same room carries the rest of the day: briefings, a commercial kitchen and bar, seating for around 120 at dinner, and glass that can take a brand's wordmark along its length.
Selected work
Automotive · Media launch
Automotive · Campaign shoot
The practical picture
The shape of a launch day
A starting point to design against, not a fixed itinerary. Timings are set with you during planning.
01
Convoys or coaches come in off Caoura Road and along the private approach, and are held until the reveal is ready.
02
The briefing and the hero car inside the Pavilion glass, with the range staged outside on the lawns and terrace.
03
Time behind the wheel on the farm roads, with photo points set along the route.
04
Lunch or dinner inside the Pavilion, with the engineers, designers or spokespeople seated among the guests.
05
The brand team and spokespeople stay at the Homestead, ready for the next group.
Producer questions
Yes. The property's private farm roads run through open country and along the escarpment, and Volvo drove its range across them during its launch. Driving is at low speed on farm roads; it isn't a track. Routes and vehicle numbers are agreed with your producer during planning.
Yes. Vehicles have been presented inside the Pavilion and staged on the lawns and terrace around it. Placement, access and floor protection are planned with your production team on a site visit.
There are EV chargers beside the Pavilion, and the Volkswagen Tayron eHybrid campaign shoot used them. For a fleet, charging is planned with you against the program.
Exclusive use is standard on every booking, so there are no other guests and no public sightlines onto the property while you're here.
Yes. The Volvo wordmark ran the length of the Pavilion glass during its launch. Branding, installation and removal are agreed with us during planning.
The property is at Tallong, about two hours from Sydney by road. Bowral is about 45 minutes away, so a public-road drive loop through the Southern Highlands can finish at the property.
Yes. The Homestead sleeps up to 12 people on the property, most often used by the brand team, spokespeople or production leads. For larger groups we can suggest accommodation nearby.
Send us the brief through the form on this page and we'll come back to you to arrange a site visit. Recces are walked with us, so your team can see the roads, the Pavilion and the light at the time of day your program runs.
Begin
Tell us what you're launching, who needs to see it and how the day should feel. We'll come back to you about the property, the roads and a site visit.
Enquire
We read every enquiry ourselves and come back to you personally, usually within a business day.
